Expertise
insight-led b2b campaignsBec specialises in insight-led B2B marketing, leading first- and second-party research and turning this into sharp strategies, integrated campaigns, podcasts and thought-leadership programs.
She’s partnered with leading tech and engineering brands including VMware, Ericsson, Cisco, IBM, Databricks, Smartsheet, Jabra, Shopify, Bentley Systems and Engineers Australia, along with delivering business strategy for EyeJack’s AI and spatial computing products.
consumer brand campaignsBec has led brand and integrated campaigns across consumer, education, government and lifestyle categories, blending cultural insight with creative rigour.
She’s worked with some of the most recognisable brands – from Chobani, Cadbury, Swisse, Gatorade and Air Wick to NRMA, Belong, Tourism NZ and Deakin University; as well as global tech and lifestyle names including ASUS, Acer, Rode Microphones, Tile and OpenTable.
Her experience spans everything from product launches to brand platforms, content ecosystems and always-on creative.
brand identity & gtm Bec’s work in brand identity and go-to-market strategy spans positioning, messaging, visual identity development and launch planning.
She helps brands articulate who they are, define how they enter the market and build the frameworks that drive coherent storytelling and effective rollout.
Her experience covers new-to-market brands, rebrands and product-led GTMs that create clarity, distinctiveness and commercial traction.
creative digital contentBec has developed creative digital content across social, video, podcasting, editorial and always-on ecosystems, turning insight and strategy into work people want to watch, share and return to.
She’s delivered everything from episodic content and podcasts to thought-leadership series, campaign assets and digital storytelling for brands in tech, consumer, education and government, building relevance and connection across every touchpoint.