Client: Shopify
Role: Strategic lead
Impact: downloads and MQL targets exceeded, with 44% market coverage.

As strategy lead, I helped Shopify position itself as Australia’s commerce authority at a time when new market dynamics were leaving retailers paralysed – the more they read, the less they felt they knew.

We reframed the problem with a clear promise: Shopify makes it easy to grow, brought to life through the Shopify Australian Retail Report, and an integrated campaign that turned insight into practical guidance.