Client: ASUS

Role: Brand platform & Integrated Campaign Strategy

Impact: 4M creators reached; +62% brand perception; +4% consideration

As strategy lead, I helped ASUS tap into the rise of digital creators emerging from the NFT movement. We identified a clear opportunity: creators weren’t looking for another campaign — they were looking for platforms that enabled them to learn, collaborate and grow.

We developed CreatorXchange, a metaverse-based brand platform where leading NFT artists mentored emerging creators through how-to content, remixable source files and collaborative challenges. The launch was supported by an integrated digital and influencer campaign across YouTube, Google Performance Max, TikTok, Instagram and creator channels.

The result: 4M creators reached, a 62% uplift in brand perception, strong community engagement (23% ER, 97% above industry average), and a 4% increase in brand consideration, recognised with multiple global awards for digital innovation and use of NFTs.