STRATEGY &

MARKETING

A woman with blonde hair wearing sunglasses, a black tank top, and a choker necklace, sitting outdoors with a background of greenery, patio furniture, and a cloudy sky.

Bec Madden is a senior marketer with expertise in marketing & communications strategy, and end-to-end marketing support.

Services

I love working with brands to make them distinctive, memorable & easy to choose.
Cover of The Australian Retail Report 2023 featuring green abstract shapes and circle outlines, with the Shopify Plus logo and title in blue text.

Strategic Marketing

Grounded in evidence-based principles from the Ehrenberg-Bass Institute, I work with leaders and marketers to build approaches that give teams clarity and direction. From market and capability analysis to sharp objectives, strategy and actionable tactics, I turn insight into a structured roadmap that guides investment and drives sustainable growth.

Communications Strategy

I transform brand objectives into clear, cohesive communications that resonate with broad audiences and enhance brand recognition. I deliver the insight and proposition that sets the message, positions the idea and guides the channels – building memory structures through clear Category Entry Points and consistently applied distinctive assets.

Marketing Support

I offer flexible, on-demand support for teams who need senior strategic thinking without the full-time overhead. Whether it’s sharpening briefs, shaping ideas or stepping in during peak periods, I act as an extension of your team to keep work moving with confidence and clarity.